NEW Strengthening Shampoo 

Stronger, fuller-looking after on wash. Powered by density-boosting aminoacids, rosemary, biotin, and peppermint oil. Shop Strengthening shampoo 

205% increase in immediate volume after one wash* *clinically tested
NEW Strengthening Shampoo 

Stronger, fuller-looking after on wash. Powered by density-boosting aminoacids, rosemary, biotin, and peppermint oil. Shop Strengthening shampoo 

205% increase in immediate volume after one wash* *clinically tested

Thinning hair dilemmas solved

Pair with our bestsellers

55,000+ five-star reviews
55,000+ five-star reviews
41+ million plastic bottles saved. Every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices. Learn More.
41+ million plastic bottles saved. Every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices. Learn More.

Better than liquid haircare

For every hair, type, texture and need
30x more active ingredients.
1 Shampoo + conditioner set = 8 liquid bottles*
Clinically proven
Money back guarantee
As seen in... the new york times, allure, marie claire, good housekeeping, popsugar
As seen in... the new york times, allure, marie claire, good housekeeping, popsugar